I resisted
buying my first cell phone. “I have
voicemail,” I reasoned, “why does someone need to call my body?”
Thirteen years
later my body can be tracked via my smartphone, and through a host of other
data mining devices, cameras and computers.
This week, Gigaom.com ran an article called “Where is Wearable TechHeaded?” The author, Rahul Patel,
discusses the potential of wearable tech describing “a small adhesive strip
that can collect intimate biological data and tell your smartphone that you
need to apply sunscreen or hydrate,” or, “devices that monitor health and
behavior – human or animal.”
Organizations
already scour social media to gain background data on potential employees or
monitor current ones. What happens when
the biological information of each individual is linked into a digital data
network? Will organizations know an
employee or potential employee is sick before they do? Can discrimination become undetectable
through background algorithms and data mining of wearable tech?
It is
interesting that in the interactive Web 2.0 data mining seems to go in one
direction. The masses are unable to
access and utilize monitoring data with any degree of similarity to large
organizations. Data mining is neither
two-way, nor is it transparent. Perhaps
it should be part of the public record. If
not, we may be relinquishing a degree of control on our own fates that we might
never regain.